Mainz, Germany – Cooling today means more than maintaining temperature. European retailers are under increasing pressure to optimize efficiency, sustainability and product presentation at the same time. With the visiCUBE Platform®, CCR introduces a new generation of modular plug-in islands developed specifically to maximize visibility, efficiency and sales performance in any store format.

Seasonal stopping power, strong presentation
Especially during high-traffic periods such as the Christmas season, visiCUBE® demonstrates how clear visibility, strong lighting and a clean design can enhance the shopping experience. Transparent and semi-transparent islands bring seasonal products into focus. Here, popular seasonal highlights such as goose breast, baked-apple desserts or Christmas ice cream can be showcased creatively and with strong visual impact. This helps trigger spontaneous purchase impulses and allows retailers to flexibly adapt their floor space to trends and promotions. The result is a striking presentation that retailers can leverage specifically for seasonal peaks.

Efficiency—naturally
visiCUBE® is impressive not only in appearance. It has been designed to make the biggest cost driver in retail—refrigeration—more efficient and adaptable to changing requirements. A flexible, environmentally conscious architecture combines modern design, advanced refrigeration technology and low life-cycle costs.

Every model reflects the CCR DNA:

• natural refrigerant technology
• easy maintenance
• strong visual merchandising impact

The visiCUBE® product family

• visiCUBE® ECO – a modern plug-in island for large-volume promotional sales
• visiCUBE® TOP – a semi-transparent island balancing visibility and capacity
• visiCUBE® OPTI – a transparent island for back-to-back, wall or crown-end applications
• visiCUBE® PANO – a highly transparent island for premium, high-impact retail zones

“visiCUBE® empowers European retailers to create more engaging, efficient, and profitable in-store experiences,” said Anton Peter, Director Product Management Cabinets at CCR. With the new product range, CCR reinforces its commitment as an innovation leader in refrigeration technology—combining regulatory confidence, forward-looking efficiency and intelligent control for the retail environment of tomorrow.

The visiCUBE® Platform will celebrate its premiere at the EuroShop trade fair, where it will be presented to the professional public for the first time. Interested visitors are warmly invited to experience the new product range live at the CCR booth, receive personal insights and explore innovative solutions for the future of retail together with our experts. The visiCUBE® Platform is now available throughout Europe.

For more information about visiCUBE®, please contact us or visit our website or LinkedIn page.

About CCR Commercial Refrigeration

CCR is a leading supplier of high-efficiency turnkey refrigeration systems and services in the food retail and cold storage industries of well-known brands such as CCR Commercial Refrigeration, Profroid, Celsior, and Green & Cool. CCR offers a diverse range of products to keep stores cool, energy costs low and products attractively displayed for maximized sales, as well as comprehensive service and support to ensure optimum performance and a centralized remote management monitoring network.

Press Contact:
Ketchum
Bahnstraße 2
40212 Duesseldorf
ccr@ketchum.de